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The Food and Beverage Marketing and Advertising Law Summit

Loeb & Loeb LLP is proud to be the founding sponsor The Food & Beverage Marketing & Advertising Law Summit where partner David Mallen will also speak on Claim Substatiation on a panel titled, "How to Avoid Common Litigation Exposure Pitfalls while Managing FDA and FTC Requirements."

From the conference website:
The recent uptick in civil litigation alleging misleading advertising and labeling has grabbed the attention of the nation,forcing the food and beverage industry to reexamine its marketing practices and tactics. As GMO, “all natural”, “organic” and “fresh” continue to open the door to private consumer fraud claims companies must also take care to avoid allegations of misbranding, deceptive and misleading advertising as viewed through the eyes of the FDA and FTC – all while seeking to maintain a competitive edge in an environment filled with more health-conscious consumers.
Featuring a highly interactive format designed to promote in-house benchmarking, best practice sharing and realtime brainstorming, The Food & Beverage Marketing & Advertising Law Summit will uncover the latest FDA and FTC enforcement priorities while exploring key techniques for preemptive litigation risk management, navigating food claims within the social media and online realm while also tackling the most pressing challenges surrounding claim substantiation.