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Loeb & Loeb LLP is pleased to announce that partner David G. Mallen will be speaking at the "Navigating Sensory Claims for Advertising Workshop" during the Society of Sensory Professionals 2014 Conference. David will be speaking on "Claim Substantiation at NAD".
More information about the workshop from the conference website:
Compelling and aggressive advertising claims are under increasing scrutiny by competitors, network and social media, government review boards, and consumer organizations. If you are a player in crafting, substantiating, communicating, reviewing, defending, or challenging sensory product claims for advertising, this event is for you. SSP is joining with the ASTM International Committee E-18 on Sensory Evaluation to present this comprehensive workshop on ad claims.
Thought-provoking topics include:
More information about the workshop from the conference website:
Compelling and aggressive advertising claims are under increasing scrutiny by competitors, network and social media, government review boards, and consumer organizations. If you are a player in crafting, substantiating, communicating, reviewing, defending, or challenging sensory product claims for advertising, this event is for you. SSP is joining with the ASTM International Committee E-18 on Sensory Evaluation to present this comprehensive workshop on ad claims.
Thought-provoking topics include:
- How the NAD regulate sensory claims
- What gets accepted and/or rejected
- How you can protect your company
- How you can challenge others
- Global trends in sensory claims
- The role of ASTM E18 Standards
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Co-Chair, Advertising Disputes; Chair, Retail & Consumer Brands