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2014 ANA Advertising Law and Public Policy Conference

Loeb & Loeb LLP is proud to sponsor the Association of National Advertisers' (ANA) 2014 Advertising Law and Public Policy Conference, where Loeb partner David Mallen will be speaking on a panel titled "Advertising Health."

From the ANA Conference site:

ANA’s Advertising Law & Public Policy Conference returns in 2014 to our nation's capital, Washington, D.C. Consistent with past conferences, attendees will hear from the important regulators that influence the legal and political climate for advertising and marketing. Additionally, our slate of speakers from top law firms and leading client-side marketers will bring the latest insights on how to succeed in the modern media world. Join us to hear the latest from Congress and the regulatory agencies, developments on self-regulation, and updates on such issues as talent negotiations, social media, online privacy… and more.

Agenda Highlight

Wednesday, April 23, 2:45 PM, "Advertising Health"
featuring Loeb partner David Mallen
The health and wellness marketplace is booming. In 2014, it’s not only about food, pharma and dietary supplements - industries ranging from paints, mattresses, cosmetics and cleaning products are increasingly promoting healthier products and lifestyles. The legal landscape is changing, so this session will examine the latest issues surrounding the marketing of health and wellness to consumers, including regulatory and self-regulatory approaches to claim substantiation and “competent and reliable” scientific evidence. The session will also cover what marketers need to know about the Health Insurance Portability and Accountability Act (HIPAA) and address one of the biggest development in advertising - the marketing of healthcare to consumers.