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The FTC's Final Green Marketing Guide: How to Get it Done LIVE Webcast

Loeb & Loeb LLP is pleased to announce that partner Albert M. Cohen will speak on the upcoming Knowledge Group live webcast titled "The FTC's Final Green Marketing Guide: How to Get it Done".

From the program website:

The increasing number of environmentally-conscious consumers has prompted businesses to advertise a new generation of green marketing claims. In response and in an effort to regulate these claims of “being green”, the Federal Trade Commission (FTC) recently issued the final guide for the Use of Environment Marketing Claims (2012 Green Guides). Among the revisions included in the guides are new guidance on general environmental claims, use of certifications and seals of approval, and the use of terms such as non-toxic, recyclable, degradable and renewable energy or materials.

With the adoption of the green guide, it is certain that the FTC will intensify its regulatory and enforcement activities making it necessary for companies and their advertisers to systematically reassess their environmental claims. An assessment will be necessary to determine whether the advertisement is in compliance with the Guide and related federal and state laws. Additionally, they must also be aware of the risks to avoid hefty liabilities in the event of non-compliant advertisements. The Knowledge Group is producing this two-hour live webinar to help companies and advertisers and their corporate counsel understand the scope of the green guide and their impact on business relations and contract drafting.

Our panel of experienced practitioners and thought leaders will provide in-depth discussion on the significant topics in the mix including:

  • Overview of the Green Guides
  • Green Marketing Campaigns That Could Be Subject to Regulatory Scrutiny
  • Key Takeaways from Related Cases
  • Effective Ways to Develop Compliant and Cost-Effective Green Marketing Claims
  • Other Regulatory Updates