30th Annual PMA Marketing Law Conference

Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2008 Annual Marketing Law Conference.

Conference Description from the event website:

PMA's Annual Promotion Marketing Law Conference a state of the art event with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies.

Special attention will be devoted to new rules and developments in marketing law here and abroad, green marketing, sports marketing, music, user-generated content, the new rules and strategies for the Internet, FDA regulation, wireless and text messaging marketing, product placements, integrated children’s advertising, consumer product safety, future technologies, viral and guerilla marketing, celebrities/talent, regulatory enforcement, the gaming/gambling interface and branded entertainment.

We will also focus on FTC, Internet Advertising, and other federal issues and key state regulatory matters affecting the industry. We will also cover in depth sweepstakes, contests and games, the Internet, high-tech marketing, litigation, and all forms of intellectual property. Hear from the nation’s leading executive and legal speakers from the Marketing and Advertising Law Bar and from the major brands.

Agenda Highlight:

• On Thursday, November 20th at 3:45 PM, Loeb & Loeb Partner Kenneth R. Florin will moderate the panel The Winning Touch: Key Negotiating Strategies, Sports Content, and Digital/Wireless Issues.
• On Friday, November 21st at 10:00 AM, Loeb & Loeb Partner James D. Taylor will moderate the panel New, Old and Multi Media: Where Does the Talent Fit In?