29th Annual PMA Marketing Law Conference

Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2007 Annual Marketing Law Conference.

Conference Description from the PMA website:

A state of the art conference with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies.

Special attention will be devoted to new rules and developments in marketing law here and abroad, the Olympics/ sports marketing, user-generated content, the new rules and strategies for the Internet, wireless marketing, product placements, children's advertising, future technologies, viral and guerilla marketing, celebrities/talent, regulatory enforcement, the gaming/gambling interface and branded entertainment.

We will also focus on FCC and FTC issues and key state regulatory matters affecting the industry. We will also cover in depth sweepstakes, contests and games, the Internet, high-tech marketing, litigation, and intellectual property. Plus the nation's leading executives and lawyers from the Marketing Law Bar and from the major brands including, AOL, Best Buy, Citigroup, Coca-Cola, Element 79, ePrize, ESPN, General Motors, Kraft Foods, Microsoft, Major League Baseball, McDonald's, NBC, NETS Basketball, Nokia, Ralph Lauren, Sprint, Staples, The Procter & Gamble Company, The Sundance Channel, Verizon Wireless, Wal-Mart, Wm. Wrigley Jr. Company, Yahoo). Plus, regulators from the FTC, National Advertising Review Council, Children's Food & Beverage Advertising Initiative, State AG's and more.

Plus lots of other topics and a fabulous interactive real-life TV style session with a host of real kinds of problems/solutions. And, as always, with special attention to the practical ways of doing business to maximize client benefits.

Agenda Highlights:

On Thursday, November 15th at 3:45 PM, Loeb & Loeb Partner Kenneth R. Florin will speak on the panel:

• Brand Management: Sponsorships and Licensing
  Brand integration is here to stay. How do brands – and entertainment properties – protect themselves?
  
  

On Friday, November 16th at 9:30 AM, Loeb & Loeb Partner James D. Taylor will speak on the panel:

• That’s Advertainment!
  Branded entertainment, product placement, and other brand integration deals are quickly becoming a part of every advertiser’s marketing plan. How to negotiate deals and manage legal challenges when joining a brand and a film, television show or other entertainment property.