The Ark Group & Managing Partner Magazine’s 2nd Annual Practice Group Leadership provides meaningful interaction as attendees discuss and evaluate the cornerstones of accountability, commitment and leadership within the context of various criteria by which practice group leader’s performance can be measured.
Drawing on a myriad of talent and expertise from law firms of various shapes and sizes, the Practice Group Leadership Forum represents a critical roadmap for firms seeking to create strong, cohesive practice groups that positively impact and enhance client satisfaction, while cultivating a leadership pool for the future.
This forum - consisting largely of practice group heads, client team leaders, and senior and managing partners - provides a unique, interactive opportunity for attendees to learn directly from their peers and leading practitioners as they illustrate best practices through real-world, case study presentations.
Wednesday, May 23, 2007
11:30 am - Differentiating Your Practice or Industry Group in Today’s Market
This session focuses on proven tools and techniques for increasing brand recognition and gaining greater client share in today’s crowded market place.
- Name awareness and brand building strategies
- Internal selling and information sharing
- Client development techniques
- Benchmarking and measuring return-on-investment (ROI)
The Loeb & Loeb presenters include James D. Taylor, partner and chair of the New York Entertainment Department and chair of the Advertising and Promotions Law practice, and Douglas N. Masters, partner and co-chair of Intellectual Property Protection practice.