The NYTVF was founded in 2005 as the industry's first recognized platform for independent television. Held annually in the fall in New York City, the birthplace of television, the Festival unites artists, executives, industry figures, and fans together in one forum to celebrate the medium and to help shape its future. Along with the Independent Pilot Competition, the Festival features panel discussions, premiere screenings, and other special events designed to honor television as an institution and as an art form.
2006 marks the second year that Loeb & Loeb LLP has joined with the Festival to examine current and forward-looking trends in the industry as a sponsor of the NYTVF Panel Discussion Series.
This year's Loeb and Loeb panel, led by Loeb Partner Marc Chamlin, will focus on the following:
Beyond the Television Screen: Money or Marketing?
With the recent surge in ancillary webisodes, mobisodes and podcasts, today's television shows have literally gone outside the box. The question remains though, is the value of new content created specifically for cell phones, computers and iPods simply increased viewer loyalty, or is there an effective way to monetize what people are watching off of the television screen? This panel will discuss current promotional trends on emerging platforms and consider what is working and what is not from both an industry and consumer perspective.
For more information, please visit www.NYTVF.com.