“Selling ice to Eskimos” — that’s what people say when they’re talking about making a hard sale.
At Loeb & Loeb, we know that bringing ice to the desert can be a much harder — and more rewarding — deal to close.
In fact, we helped bring both the ice and the team to play on it — the NHL’s newest expansion team, the Vegas Golden Knights — to Las Vegas.
We were involved from the very beginning, initially serving as matchmaker for the two parties who would come together to form the ownership group. Acting on behalf of majority owner Bill Foley, we structured the ownership entity and helped navigate the NHL’s rigorous expansion application process.
Securing the franchise for the NHL’s 31st team meant convincing the league that Las Vegas — one of the largest U.S. markets without a professional sports franchise — could successfully support an ice hockey team with both a sizable fan base and a state-of-the-art arena.
Not an easy task, but our client was committed — and so were we.