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Partnership in the Park

For years, the press has not been kind to Pershing Square, a well-known five-acre public park in the heart of downtown Los Angeles.

Despite a rich, 150-year history, Pershing Square has seen its heritage tarnished by multiple yet ineffectual renovations. Many people consider the park out of touch with the new Downtown LA.

Until now, that is.

There’s excitement in the air and an international design competition underway to re-envision this neglected community space as a true urban oasis. It’s all happening under the collective nonprofit umbrella called “Pershing Square Renew.”

So what will the new Pershing Square look like? All we can say for now is that the park is destined to become an inspiring symbol for both DTLA and the entire city.

What’s Loeb & Loeb’s role in the action? Our attorneys were instrumental in the formation of the public-private partnership dedicated to facilitating this important civic renewal. We’ve been happy to provide pro bono corporate counsel to Pershing Square Renew and take a leadership role in a myriad of land use, development, and marketing and promotions issues related to the design contest.

Loeb & Loeb is thrilled to be involved in the reimagining of this historic and iconic public space, and we look forward to the results. After all, LA is our city, too.

Established in 1909, Loeb & Loeb has been invested in the development of Los Angeles since our founding. And our commitment to the city is as strong today as it was over a century ago.

A financial and emotional reinvestment in Pershing Square is key to bringing creative businesses and people into the city’s core. We’re proud to be a partner in the plan.

Whether it’s for a yoga class, boot camp, free outdoor entertainment or another engaging outdoor experience, look for us in the park.