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Decoding the PFAS Puzzle: Strategies for Fashion & Beauty Brands

The introduction of stringent per- and polyfluoroalkyl substances (PFAS) regulations has sent ripples through the luxury fashion and beauty industries. Known for their durability, PFAS are being phased out under various new laws across U.S. states. With some compliance deadlines having already passed and more looming, brands must reassess their use of these chemicals, balancing the demand for sustainability with the practical challenges of reformulating products and maintaining their market position.

In this article from The Fashion Law, Advanced Media & Technology partner Michael Barry and Regulatory partner Kristen Klesh discuss how recent PFAS regulatory changes have affected luxury brands and the broader fashion industry. They explore potential legal ramifications for brands that fail to comply with emerging PFAS regulations and outline proactive measures that brands can take to ensure their products meet compliance standards while maintaining brand integrity.

To read the full article, please visit The Fashion Law’s website.