Effective marketing and advertising are about influencing buyer behavior. Reaching consumers with attractive offers and steering them through the sales process can be critical to driving revenue, especially in today’s competitive online marketplace. But certain online practices known as dark patterns have increasingly become the focus of regulators, lawmakers and class action lawyers. Creating compliant—and effective—digital marketing, staying alert for dark patterns, and avoiding consumer complaints and costly litigation can be a challenge for brands. Loeb & Loeb’s Advertising, Marketing & Promotions and Privacy, Security & Data Innovations teams can help. Check out the next episode of our In The Know series, “Shining the Light on Dark Patterns,” narrated by partner Caroline Hudson, to learn more about dark patterns. .