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It is strange to think that aspirin, escalator, zipper, cellophane, thermos and pilates were once trademarks. Over the years, the public adopted these terms to refer to a category of product, rather than to the specific manufacturers, and the brand owners lost their exclusive right to each of these terms.
This article discusses genericide, a form of abandonment under U.S. trademark law, and the straightforward steps brands can take to safeguard against it.
This article discusses genericide, a form of abandonment under U.S. trademark law, and the straightforward steps brands can take to safeguard against it.
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Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology