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Social Media Disclosure Rules Appear to be Getting Some FTC Teeth

Social media influencers — and the brands that use them — should take note: The Federal Trade Commission is serious when it says that influencers or endorsers must clearly disclose any material connections the product or service has with the social network. The FTC recently settled charges against two influencers — the first time the agency has taken action against individual influencers and a direct result of its most recent focus on disclosures.

This article explores the FTC’s recent enforcement actions, as well as the updated guidance the agency issued to clarify social media disclosure practices, from
Instagram and Snapchat disclosures to the adequacy of vague disclosures like “#ambassador.”