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Social Media Boosting College Football

Harris Poll, a company that has asked adult fans to identify their favorite sport each year since 1985, recently reported that professional football is the most popular sport in America — for the 30th year in a row.
For some time, “America’s pastime” has come in second to football in popularity. But now a different sport is poised to overtake baseball as the country’s second most popular sport — college football.
This article examines how social media is driving the sport’s overall increase in popularity grabbing the attention of younger sports fans, building fan bases, spreading school spirit and promoting passionate (though not divisive) rivalries.