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Represented multi-platinum winning songwriter and artist Ross Golan in his partnership with Terra Virtua, a digital collectibles, virtual reality platform and gateway to the metaverse, to turn Golan’s acclaimed musical, The Wrong Man, into the world’s first non-fungible token (NFT) musical.
The move by Golan – famous for collaborations with Selena Gomez, Flo Rida, Celine Dion, Nicki Minaj, Maroon 5 and One Direction, among many others – highlights a new revenue stream for musicians, giving them the ability to sell directly to their audiences, and giving fans the chance to own a piece of their favorite artist’s work.
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Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair, Advanced Media and Technology