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Hollywood Actors Seek New Deal Over Use of AI ‘Digital Troubles’

Ivy Kagan Bierman, chair of Loeb & Loeb’s Entertainment Labor practice, is quoted in an article published by the Financial Times discussing Hollywood union SAG-AFTRA’s plans to review compensation in the artificial intelligence age as part of contract negotiations with studios.

“Understandably, the studios do not want to negotiate something that will put obstacles in the way of using AI technology,” Ivy said. “On the other side of the table, you’ve got the writers, directors and actors that have concerns that this technology may be used in ways that aren’t in their best interests.”

To read the full article, please visit the Financial Times' website (subscription required).