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33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future

Loeb & Loeb LLP is proud to be a sponsor of The 33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future, where Loeb partners Kenneth R. Florin and James D. Taylor will participate on panels, and partner Ieuan Jolly will lead an expert roundtable discussion on "Data Security".

From the conference website:

The Marketing Law Conference offers what you need to know to comply with the fast changing world of promotion and advertising laws, regulations and government enforcement policies.

Concerned about the effect of enhanced governmental regulation, on: Behavioral advertising, Social Media, Mobile Marketing, Green Advertising, Kids Marketing, Food Marketing, Sweepstakes and Contests, Sponsorships/Endorsements and the like. Meet & Ask the Regulators.

Selected Agenda
Tuesday, November 15, 2011

2:35PM-3:20PM - I Tweet therefore I Am - Legal, Regulatory and IP Social Media Challenges

Panelists will discuss and the legal, regulatory, and I.P. challenges facing the rapidly growing world of social media

Kenneth R. Florin, Loeb & Loeb LLP

Christopher McCleary, VISA
Mohit Kalra, YouTube
Luis Xavier-Hernandez, Unilever USA
Susan Cooper, Facebook Inc.

Tuesday, November 15, 2011
3:35PM-4:20PM - Data on a Golden Platter - Structuring Deals with Advertisers, Vendors, Publishers

Panelists will provide insights on how to structure data-related transactions with advertisers, agencies, publishers and vendors.

James D. Taylor, Loeb & Loeb LLP

Iris Chen, Google Inc.
Kari Moeller, Turner Broadcasting System Inc.

Wednesday, November 16, 2011
Data Security 

Ieuan Jolly, Loeb & Loeb LLP