The American Conference Institute’s 2nd Annual Maximizing Branded Entertainment Deals is specifically tailored to provide a thorough understanding of the deals, in the wake of a rapidly changing technological age. Armed with ironclad negotiating tactics, tested hypotheticals, and real war stories; private attorneys, business and legal representatives from top brands, and advertising agencies will bring you fresh perspectives on:
- Integrating brands through unconventional means such as webisodes and podcasts
- Maximizing the brand lifecycle
- Targeting brands to children
- Projecting the financial result of a brand integration strategy
- Overcoming common regulatory hurdles
Agenda Highlights
Tuesday, March 27, 10:45 AM
Along with Jordan Yospe of AU-Dan Entertainment and Catherine Jaegers of Yum! Brands, Inc., Loeb Partner Marc Chamlin will present the following topic:
Ensuring That the Deal Covers the Intent of the Parties - Part 1: The Nuts and Bolts of Television Integrations: Creative Control and Maximizing Profits
- Knowing who the players are and defining roles
- Proven strategies for working with producers
- Determining where creative control lies
- Understanding the network’s structure at the outset of the deal
- Choosing the right representative to work with the producers
- Ensuring the deal makes sense for all parties
- Achieving optimal story integration
- finding a way to align the content with the brand
- integrating the brand naturally and meaningfully
- determining how much time the brand gets to be viewed
- avoiding consumer “numbness” to the brand
- Making sure the brand ends up in its intended location instead of the cutting room floor
Wednesday, March 28, 11:15 AM
Loeb Partner Ivy Kagan Bierman will speak on "Avoiding Common Pitfalls When Working with Talent and the Talent Unions."
- What the unions view as major challenges with brand integration
- Establishing payment structures for non-endorsed product placements
- How the union contracts address new media
- Drawing the line between an endorsement and a brand integration
- Ensuring that negotiations are with the real decision makers
- Understanding what the talent expects from the deal
- Anticipating all the guild issues that can arise when working with a major celebrity
- Making the case for avoiding guild jurisdiction
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Chair, Entertainment Labor
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Chair, Television