Madison Ave Meets Music Row

Loeb & Loeb LLP presents "Madison Ave Meets Music Row: Building Brands in the Music Industry."

ARTISTS AND ADVERTISERS: COLLABORATION AND INNOVATION

Don't miss this opportunity to form partnerships to help build brand awareness! A panel of respected industry insiders, well-known advertisers and experienced Loeb & Loeb attorneys will be on-hand to share their secrets for a winning formula to build, promote and protect your brand.

Agenda

1:00 PM - Registration and Welcome

1:30 PM - Introduction

1:45 PM - Building, Promoting and Protecting Your Brand
Hear how advertisers, artists and managers work collaboratively to manage individual interests while achieving a common goal.

Moderated by Jim Taylor, Loeb & Loeb LLP

Panelists include:

• Kathy Armistead, William Morris Agency
• T.K. Kimbrell, T.K.O. Artist Management
• David Weiswasser, Platinum Rye Entertainment
• Kim Kosak, Chevrolet Division of General Motors

3:00 PM - Break

3:15 PM - Breakout Sessions: Tools and Techniques for Brand Building, Promotion and Protection

• Tour Sponsorships and Endorsements
  • Finding the right sponsor for concerts and other personal appearances
  • Negotiating the talent "deliverables"
  • Coordinating with the record company
  • Expanding artist/sponsor relationship beyond touring
• Protecting Your Intellectual Property Assets
  • Enforcing rights of publicity, copyrights and trademarks
  • Navigating the Digital Millennium Copyright Act, including piracy concerns
  • Addressing domain name issues
• Why You Need to Understand Guild Issues
  • Understanding your rights and obligations when working with members of various guilds
  • Resolving guild and union disputes
• Managing and Licensing Artists' Rights in Traditional, Online and Mobile Media
  • Master licenses, synch licenses, personal appearance rights — who owns what?
  • Licensing and creating content for delivery to mobile devices (cell phones, PDAs, MP3 players)
  • Incorporating mobile channels in marketing and promotions
  • Partnering with wireless carriers and mobile device manufacturers to create co-branded products and services
• Online Marketing and Promotion
  • Utilizing data collection and management tools to build consumer intimacy and avoid brand damage
  • Understanding the rules, regulations and special legal issues relating to sweepstakes and contests
  • Addressing compliance and regulatory issues including privacy policies and terms of use

4:00 PM - Breakout Sessions Repeated

5:00 PM - Q&A/Closing Remarks

5:30 PM - Cocktail Reception