Loeb & Loeb LLP presents "Madison Ave Meets Music Row: Building Brands in the Music Industry."
ARTISTS AND ADVERTISERS: COLLABORATION AND INNOVATION
Don't miss this opportunity to form partnerships to help build brand awareness! A panel of respected industry insiders, well-known advertisers and experienced Loeb & Loeb attorneys will be on-hand to share their secrets for a winning formula to build, promote and protect your brand.
Agenda
1:00 PM - Registration and Welcome
1:30 PM - Introduction
1:45 PM - Building, Promoting and Protecting Your Brand
Hear how advertisers, artists and managers work collaboratively to manage individual interests while achieving a common goal.
Moderated by Jim Taylor, Loeb & Loeb LLP
Panelists include:
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Kathy Armistead, William Morris Agency
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T.K. Kimbrell, T.K.O. Artist Management
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David Weiswasser, Platinum Rye Entertainment
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Kim Kosak, Chevrolet Division of General Motors
3:00 PM - Break
3:15 PM - Breakout Sessions: Tools and Techniques for Brand Building, Promotion and Protection
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Tour Sponsorships and Endorsements
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Finding the right sponsor for concerts and other personal appearances
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Negotiating the talent "deliverables"
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Coordinating with the record company
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Expanding artist/sponsor relationship beyond touring
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Protecting Your Intellectual Property Assets
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Enforcing rights of publicity, copyrights and trademarks
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Navigating the Digital Millennium Copyright Act, including piracy concerns
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Addressing domain name issues
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Why You Need to Understand Guild Issues
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Understanding your rights and obligations when working with members of various guilds
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Resolving guild and union disputes
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- Managing and Licensing Artists' Rights in Traditional, Online and Mobile Media
- Master licenses, synch licenses, personal appearance rights — who owns what?
- Licensing and creating content for delivery to mobile devices (cell phones, PDAs, MP3 players)
- Incorporating mobile channels in marketing and promotions
- Partnering with wireless carriers and mobile device manufacturers to create co-branded products and services
- Online Marketing and Promotion
- Utilizing data collection and management tools to build consumer intimacy and avoid brand damage
- Understanding the rules, regulations and special legal issues relating to sweepstakes and contests
- Addressing compliance and regulatory issues including privacy policies and terms of use
4:00 PM - Breakout Sessions Repeated
5:00 PM - Q&A/Closing Remarks
5:30 PM - Cocktail Reception
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Chair, Entertainment Labor
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Co-Office Administrative Partner, Nashville
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Partner
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Partner
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(he/him)Chair, Advanced Media and Technology; Co-Chair, Loeb & Loeb Diversity Committee