Loeb Chief Client Development and Marketing Officer Christa Crane, discussed the firm’s brand and reputation by describing its rich history and innovative spirit. Part of having that rich innovative spirit is having lawyers who are prepared and unafraid of something unknown, new, or challenging. “The two for us really mesh well; that idea of knowing who we are, where we’ve come from and feeling that sense of rich history. But at the same time, looking forward and never being afraid of trying something new or going somewhere that is unknown or unexpected,” Christa said.
What sets Loeb apart from other firms in the marketplace is its people who operate within an ecosystem filled with incredibly talented lawyers and business professionals. “Whether we think about innovated pricing or collaboration opportunities in the pro bono or diversity space, we also have professionals that are focused on bringing those kinds of opportunities to light for clients,” Christa added.