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Chatbots, Anyone? Tennis Not Alone; Others Take a Look

Move over Siri and Alexa, there’s a new chatbot in town. Meet Fred, the Wimbledon tennis tournament’s own artificial intelligence assistant embedded in its mobile app. Wimbledon is the latest sports brand to use chatbots, or voice-activated digital assistants, to interact with fans.

This article explore the various chatbots being used by sports teams, brands and athletes such as Wimbledon, the NBA and theScore, and how the technology allows them to interact directly with fans, send alerts, answer questions and sell tickets and other merchandise.