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Legal Issues Associated with Mobile Marketing to Sports Fans

More and more sports teams and advertisers are reaching sports fans through their mobile devices. Mobile marketing is a dynamic channel for reaching consumers, but it certainly comes with some legal challenges. This article provides an overview of the two most popular types of mobile programs used to reach sports fans—promotional text messages and mobile apps—as well as mobile privacy issues.
This article was originally published by the Association of Corporate Counsel (ACC) in the January 1, 2012 edition of QuickCounsel. To view the full article, please visit the ACC website.

Brian Socolow and Douglas Masters are partners in Loeb & Loeb’s Sports Group. They represent individuals and organizations in the sports industry in contracts, advertising, intellectual property and related matters.