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Loeb & Loeb represented Carrie Underwood, eight‑time Gammy Award winner and entrepreneur, in connection with the launch of HiNote, her new wellness brand, and the evolution of her fit52 fitness app into HiNote Life – Powered by fit52.
HiNote is designed to provide women with an accessible, everyday approach to wellness by bringing together movement, nourishment and community. As part of the launch, HiNote introduced its first product, HiNote Everyday Energy Daily Nutrition Drink Mix, a protein‑based nutrition supplement formulated to deliver sustained energy without added sugar or caffeine.
In connection with the brand’s expansion, Carrie’s widely adopted fit52 fitness app has evolved into HiNote Life – Powered by fit52, which integrates guided workouts, nutrition tools, recipes and a supportive wellness community. HiNote also launched a partnership with Girls on the Run International, furthering the brand’s mission to promote confidence, physical activity and healthy habits for women and girls.
Loeb advised on all aspects of the transaction, including brand formation, product launch, digital platform evolution and related commercial, intellectual property and strategic partnership matters.
The Loeb & Loeb team was led by Loeb Co-Chair Arash Khalili and Mike Grossman, deputy chair of the firm’s Capital Markets & Corporate department, and included Bess Morgan, deputy chair of the Brand Protection practice; Liz Allen, chair of the Emerging Technologies industry group; and Corporate associate Sam Raffa.
For more information, please see Carrie Underwood’s press release.
HiNote is designed to provide women with an accessible, everyday approach to wellness by bringing together movement, nourishment and community. As part of the launch, HiNote introduced its first product, HiNote Everyday Energy Daily Nutrition Drink Mix, a protein‑based nutrition supplement formulated to deliver sustained energy without added sugar or caffeine.
In connection with the brand’s expansion, Carrie’s widely adopted fit52 fitness app has evolved into HiNote Life – Powered by fit52, which integrates guided workouts, nutrition tools, recipes and a supportive wellness community. HiNote also launched a partnership with Girls on the Run International, furthering the brand’s mission to promote confidence, physical activity and healthy habits for women and girls.
Loeb advised on all aspects of the transaction, including brand formation, product launch, digital platform evolution and related commercial, intellectual property and strategic partnership matters.
The Loeb & Loeb team was led by Loeb Co-Chair Arash Khalili and Mike Grossman, deputy chair of the firm’s Capital Markets & Corporate department, and included Bess Morgan, deputy chair of the Brand Protection practice; Liz Allen, chair of the Emerging Technologies industry group; and Corporate associate Sam Raffa.
For more information, please see Carrie Underwood’s press release.
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乐博律所联席主席 -
Deputy Chair, Capital Markets & Corporate -
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律师