Libby O'Neill

Libby O’Neill is a go-to resource for clients in the advertising, marketing and intellectual property space, with an emphasis on advertising claim substantiation and disputes; promotions; trademark counseling, enforcement and litigation; influencer marketing; and regulatory counseling. Her clients span a wide range of industries, including telecommunications, real estate, consumer products, retail, food and beverage, and financial services, allowing her to draw upon a unique breadth of experience to proactively identify challenges and develop practical and creative solutions when issues arise.

Clients turn to Libby for assistance in all aspects of advertising and promotions initiatives, including national campaign counsel and strategy and license and sponsorship agreements. She also works with advertisers to analyze claim substantiation issues and defend and challenge claims before BBB National Programs’ National Advertising Division.

Libby also advises clients in protecting their intellectual property assets in advertising and marketing. She counsels on matters involving the clearance, registration, protection and enforcement of trademarks, and has experience litigating cases involving trademark infringement, counterfeiting and false advertising in federal courts and before the Trademark Trial and Appeal Board. Her practice extends to trademark prosecution matters as well as managing portfolios from inception of intellectual property through divestiture proceedings in mergers and acquisitions.