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    • Compliance with applicable laws, self-regulating organizations, television networks, applicable unions and best practices
    • Product and service claims substantiation
    • Training for in-house legal, marketing and product development teams
    • Compliance with laws and state regulatory requirements
    • In-house training on promotional strategies
    • Control and approval, intellectual property issues, platform requirements, indemnification, and other protections, as well as exclusivity issues
    • Compliance with Federal Trade Commission (FTC) and other industry guidelines with respect to influencer marketing, acceptable forms of disclosure, monitoring, and the acceptable collection and use of customer data
    • Social, digital, new media and influencer contracts
    • Expiration, termination of unclaimed property and escheatment issues
    • Advertising, promotions, fulfillment, public relations, event and cause marketing agency agreements for local, national and global projects
    • International media agency and technology agreements, including media buying, planning and placement; SaaS and PaaS; programmatic advertising services; targeted advertising; and cloud-based platforms
    • Agreements in connection with data-driven marketing and e-commerce
    • Advertiser-developed entertainment and educational programming
    • Sponsorships and tie-ins with sports, music, television and film opportunities
    • Celebrity endorsement agreements
    • Federal Lanham Act litigation involving allegations of misleading and deceptive advertising
    • Consumer class actions
    • National Advertising Division (NAD) and other self-regulatory actions
    • FTC and state attorneys general investigations
    • Disputes involving copyright and trademark issues in advertising
    • Privacy policies and compliance counseling
    • Data optimization and behavior-based advertising
    • Security breach notification, incident response programs and international data protection
    • Children’s Online Privacy Protection Act (COPPA) issues
    • Telephone Consumer Protection Act (TCPA) and Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) email privacy issues
    • Protection and enforcement of copyrights, trademarks, service marks, trade names and trade dress
    • Patent and copyright prosecution and litigation
    • IP and technology licensing transactions
    • Rights of privacy and publicity
    • Screen Actors Guild-American Federation of Television and Radio Artists commercial contracts (and related agreements)
    • Negotiations and arbitration proceedings
    • Pension plan audits
    • Charitable co-venture, professional fundraiser and professional solicitor state registration services
    • Applicable charitable solicitation and fundraising rules and applicable tax laws
    • Better Business Bureau standards and federal and state laws governing false and misleading advertising regarding these initiatives

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