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品牌、广告和推广

概述

我们与客户紧密合作,协助他们拟定和审阅有关通过包装内赠品和互联网分发等等各种媒体形式提供的抽奖、竞赛、优惠券、礼券及回赠优惠等促销和刺激营销宣传活动的规则、使用条款及信息公开政策。我们也提供赞助、搭配和推广代理协议以及资格、责任与宣传用途声明的起草和谈判服务。我们帮助客户将手机短信等新技术引入推广模式中,并就电信、电子邮件和隐私权法律的合规事务向他们提供建议。事实上,在为涉及无线营销、品牌化娱乐、用户自创内容、短信促销、病毒式营销、广告主自创频道、在线推广及多平台集成化营销模式的新技术和创新交易提供相关法律服务方面,我们处于该领域的前沿。
    • Compliance with applicable laws, self-regulating organizations, television networks, applicable unions and best practices
    • Product and service claims substantiation
    • Training for in-house legal, marketing and product development teams
    • Compliance with laws and state regulatory requirements
    • In-house training on promotional strategies
    • Control and approval, intellectual property issues, platform requirements, indemnification, and other protections, as well as exclusivity issues
    • Compliance with Federal Trade Commission (FTC) and other industry guidelines with respect to influencer marketing, acceptable forms of disclosure, monitoring, and the acceptable collection and use of customer data
    • Social, digital, new media and influencer contracts
    • Expiration, termination of unclaimed property and escheatment issues
    • Advertising, promotions, fulfillment, public relations, event and cause marketing agency agreements for local, national and global projects
    • International media agency and technology agreements, including media buying, planning and placement; SaaS and PaaS; programmatic advertising services; targeted advertising; and cloud-based platforms
    • Agreements in connection with data-driven marketing and e-commerce
    • Advertiser-developed entertainment and educational programming
    • Sponsorships and tie-ins with sports, music, television and film opportunities
    • Celebrity endorsement agreements
    • Federal Lanham Act litigation involving allegations of misleading and deceptive advertising
    • Consumer class actions
    • National Advertising Division (NAD) and other self-regulatory actions
    • FTC and state attorneys general investigations
    • Disputes involving copyright and trademark issues in advertising
    • Privacy policies and compliance counseling
    • Data optimization and behavior-based advertising
    • Security breach notification, incident response programs and international data protection
    • Children’s Online Privacy Protection Act (COPPA) issues
    • Telephone Consumer Protection Act (TCPA) and Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) email privacy issues
    • Protection and enforcement of copyrights, trademarks, service marks, trade names and trade dress
    • Patent and copyright prosecution and litigation
    • IP and technology licensing transactions
    • Rights of privacy and publicity
    • Screen Actors Guild-American Federation of Television and Radio Artists commercial contracts (and related agreements)
    • Negotiations and arbitration proceedings
    • Pension plan audits
    • Charitable co-venture, professional fundraiser and professional solicitor state registration services
    • Applicable charitable solicitation and fundraising rules and applicable tax laws
    • Better Business Bureau standards and federal and state laws governing false and misleading advertising regarding these initiatives
我们的经验包括,将传播内容转为在无线设备上再利用及发行的相关协议的谈判与起草;网站开发、托管和链接服务协议;跨平台赞助及广告销售协议;互联网服务协议、软件许可协议及软件开发协议;审阅网站内容;起草对音乐、艺人及各类音视频材料的在线使用的声明及许可;就在线内容提供商的责任事宜提供建议。在我们的广告业客户同他们的服务商、聚合商及运营商交涉各类技术协议时为客户提供建议和谈判服务方面,以及运筹移动生态环境中处处面临的机遇和挑战方面,我们的律师也具备广泛的经验。此外,对于包括艺人和代言人协议、广告制作协议、联合推广协议以及音乐和知识产权许可协议在内的广告和推广促销合同的谈判与起草,我们也拥有丰富的经验。

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