品牌、广告和推广

我们与客户紧密合作，协助他们拟定和审阅有关通过包装内赠品和互联网分发等等各种媒体形式提供的抽奖、竞赛、优惠券、礼券及回赠优惠等促销和刺激营销宣传活动的规则、使用条款及信息公开政策。我们也提供赞助、搭配和推广代理协议以及资格、责任与宣传用途声明的起草和谈判服务。我们帮助客户将手机短信等新技术引入推广模式中，并就电信、电子邮件和隐私权法律的合规事务向他们提供建议。事实上，在为涉及无线营销、品牌化娱乐、用户自创内容、短信促销、病毒式营销、广告主自创频道、在线推广及多平台集成化营销模式的新技术和创新交易提供相关法律服务方面，我们处于该领域的前沿。

At the forefront of the advertising and marketing legal landscape, our Advertising, Marketing & Promotions lawyers deliver cutting-edge counsel that keeps clients ahead of evolving regulations and industry standards. We provide comprehensive support for advertising clearance and claims substantiation, ensuring compliance with the FTC, the National Advertising Division (NAD) , state attorneys general and key industry groups. Our services extend to union requirements, including SAG-AFTRA, and cover licensing for music, talent, sponsorships and branded entertainment. We also advise on agency-client agreements and marketing in regulated industries, offering extensive experience in children’s advertising and union-related matters. Our proactive approach helps brands innovate confidently while minimizing legal risk.

Our team structures and reviews a wide range of promotional campaigns, including sweepstakes, contests, coupons, rebates, gift cards, and loyalty or rewards programs. We ensure compliance with federal and state promotional laws, including registration and bonding requirements where applicable. We also provide strategic counsel, training and risk mitigation for cause marketing, event-based promotions and entertainment tie-ins, helping brands engage audiences while minimizing legal exposure.

In a growing and competitive market for creators and digital engagement, brands must navigate a complex and fast-changing regulatory environment. We provide strategic legal support for influencer-, creator- and user-generated content agreements, ensuring full compliance with FTC guidelines and international disclosure standards. Our team advises on social media campaigns, native advertising, mobile marketing and e-commerce initiatives, while offering platform-specific policy guidance. We also assist with real-time content review, campaign structuring and moderation best practices, helping clients maintain brand integrity and consumer trust across digital platforms.

As privacy regulations evolve globally, our team helps clients stay compliant while maintaining marketing effectiveness. We offer legal guidance under the Children’s Online Privacy Protection Act, the General Data Protection Regulation, the California Privacy Rights Act, the Telephone Consumer Protection Act, the Controlling the Assault of Non-Solicited Pornography and Marketing Act and other privacy laws, covering email, SMS/text, behavioral advertising and audience targeting. Our services include privacy-by-design implementation, cross-border data transfer support and data security planning, including breach response strategies tailored to marketing operations.

Our lawyers routinely draft and negotiate media buying, planning and placement agreements, as well as contracts for software-as-a-service, platform-as-a-service and programmatic advertising. We provide counsel on adtech, martech, data licensing and cloud-based platform agreements. Additionally, we support e-commerce infrastructure development and domain name strategy, ensuring seamless integration of legal protections into digital operations.

As brands explore new frontiers in technology, we offer legal counsel for AI-generated content, automation tools and disclosure risks. Our team advises on the legal implications of non-fungible tokens, crypto assets, decentralized autonomous organizations, digital tokens and blockchain-based marketing campaigns. We also provide IP, contract and regulatory guidance for immersive technologies such as augmented reality , virtual reality and metaverse experiences.

Our team counsels clients on branded content, advertiser-produced programming and entertainment integrations across various media. Our services include negotiating sponsorships and tie-ins in sports, music, film, television, podcasts and live events. We also handle talent and celebrity endorsement contracts, ensuring alignment with brand objectives and legal regulations.

When disputes arise, our Litigation team is equipped to defend clients in Lanham Act cases, false advertising claims and class actions. We enforce copyright, trademark and publicity rights, and represent clients in regulatory investigations by the FTC and state attorneys general and in NAD disputes. We also handle SAG-AFTRA and other union-related arbitrations, audits and collective bargaining matters.

We manage trademark, copyright, domain name and trade dress registration and enforcement to protect brand assets. Our lawyers provide IP licensing and maintenance services tailored to marketing, e-commerce and technology platforms. We also offer clearance for publicity rights, likeness use and branded content to ensure campaigns are legally sound and reputationally secure.

From structuring and registering charitable co-ventures to fundraising campaigns, our team ensures compliance with all aspects of solicitation laws and advertising regulations. We have experience providing legal guidance for marketing initiatives tied to environmental, social, and governance goals and corporate social responsibility programs, helping brands communicate their values with integrity and transparency.

我们的经验包括，将传播内容转为在无线设备上再利用及发行的相关协议的谈判与起草；网站开发、托管和链接服务协议；跨平台赞助及广告销售协议；互联网服务协议、软件许可协议及软件开发协议；审阅网站内容；起草对音乐、艺人及各类音视频材料的在线使用的声明及许可；就在线内容提供商的责任事宜提供建议。在我们的广告业客户同他们的服务商、聚合商及运营商交涉各类技术协议时为客户提供建议和谈判服务方面，以及运筹移动生态环境中处处面临的机遇和挑战方面，我们的律师也具备广泛的经验。此外，对于包括艺人和代言人协议、广告制作协议、联合推广协议以及音乐和知识产权许可协议在内的广告和推广促销合同的谈判与起草，我们也拥有丰富的经验。