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Caroline Hudson focuses her practice on the intersection of advertising and privacy matters, including the latest developments in new privacy laws, advertising technologies, artificial intelligence, digital products, and content. Caroline also leverages her knowledge of key legal considerations relevant to consumer products, including food, beverages, and dietary supplements, to provide guidance on labeling, claim substantiation questions, and other regulatory issues.

Caroline regularly advises brands, advertising agencies, and media and technology companies on advertising clearance, claim substantiation, and promotions, as well as issues involving social media and user-generated content. She has extensive experience negotiating media technology, talent, sponsorship, and licensing agreements. Drawing on her experience with food, beverages, and dietary supplements, Caroline routinely advises clients in these and other consumer products’ industries on labeling regulations, claim substantiation, disclosures, and web/social media engagement. Caroline’s review of advertising and labeling materials includes guidance and consultation on regulatory requirements and false advertising class actions brought under various state consumer protection laws.

In addition, Caroline has extensive experience working with clients on managing their complex compliance obligations with respect to privacy and data security. She routinely advises on new US state privacy laws, like the California Consumer Privacy Act (CCPA), international requirements, and enforcement and litigation trends. As part of her privacy practice, Caroline provides practical advice and solutions to help clients navigate developing policies, internal processes, and governance structures. Her expertise includes advising clients on a wide variety of security, use, and sharing practices with respect to consumer data and emerging technologies, including artificial intelligence (AI), VR, and AR. Caroline further assists clients with privacy due diligence matters for corporate mergers and acquisitions.


  • University of Michigan Law School, 法学博士, magna cum laude, Order of the Coif, Note Editor, Michigan Journal of International Law
  • University of Notre Dame, 文学学士, magna cum laude


  • 美国伊利诺伊州北部地区地方法院


  • 伊利诺伊州


  • Named to Best Lawyers: Ones to Watch list in Entertainment & Sports Law (2022-2024) and Intellectual Property Law (2024)
  • Named in The Legal 500 US in Advertising and Marketing: Transactional and Regulatory (2024) and Cyber Law (including Data Privacy and Data Protection) (2021), published by Legalease Limited and John Pritchard 
  • Recipient, Community Service Award, ACLU of Southern California (2021)