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Loeb Advises Gaming Icon Tyler "Ninja" Blevins in Live NYE Special

Loeb & Loeb represented iconic gaming streamer Tyler "Ninja" Blevins for his “Ninja’s NYE” virtual event, a unique alternative live entertainment special geared toward gaming and digitally native audiences for New Year's Eve. The live event streamed on various platforms, including Twitch, Youtube and TikTok. 

Ninja’s live event included a variety of virtual activities and entertainment during the NYE countdown—including a Fortnite tournament, games like pong and marbles, and giveaways and prizes—and featured several of Ninja’s creator friends as special guests. 

The Loeb deal team that represented Ninja was led by Arash Khalili, co-chair elect of Loeb and co-chair of the Capital Markets & Corporate department, and Bess Morgan, deputy chair of Loeb’s Brand Protection practice, and included associate Ryan Raccuia.