Loeb & Loeb Connectivity Webinar Series: NFTs for Luxury Brands: Temporary Trend or ‘Investment Piece’

Loeb & Loeb LLP is proud to present the next webinar in our Loeb & Loeb Connectivity Webinar Series: NFTs for Luxury Brands: Temporary Trend or ‘Investment Piece’. This webinar was presented live on October 28, 2021, and can be viewed on-demand below.

About the event:
Please join us for a discussion with Melanie Howard, chair of Loeb’s Intellectual Property Protection and Luxury Brands practices, and partner Mercedes Tunstall for our next webinar, NFTs for Luxury Brands: Temporary Trend or 'Investment Piece'? 

From multimillion-dollar auctions of artwork to taco-themed collectibles, non-fungible tokens (NFTs) have exploded into the headlines in the past year. Artists, content creators and now brands—including some of the world’s most exclusive luxury brands—are using these collectible digital assets to tell their brand stories and increase brand awareness, engage with audiences, drive interest in new product launches, and leverage exclusivity. While NFTs create exciting opportunities for brands, especially those in the luxury space, the ever-evolving NFT marketplace presents some legal and practical challenges.

Mercedes and Melanie will discuss the legal trends, practical considerations and brand risks associated with NFTs.

You will leave this discussion with a better understanding of:
- What NFTs are and the technology behind them—in plain language
- How luxury brands are using NFTs to reach and open new channels, especially in today’s digitally driven marketplace
- Legal and practical considerations for brands and content creators, including IP issues, contractual considerations and practical challenges, in the ever-evolving NFT marketplace