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Advertising, Marketing and Social Media – Key Legal Issues for Financial Institutions

Loeb & Loeb LLP is pleased to announce that attorneys Kenneth R. Florin, Thomas P. Jirgal, Nerissa Coyle McGinn, Brian Nixon and James D. Taylor will present on Advertising, Marketing and Social Media – Key Legal Issues for Financial Institutions.

Selected Agenda

Overview of Advertising and Promotions Law

  • Laws and regulators governing advertising and promotions
  • Sweepstakes and contests – state and federal statutory requirements

Class Action Litigation Update

  • Recent decisions and pleadings
  • Arbitration clauses in the Courts

Advertising In Depth: Claim Substantiation, NAD Challenges, and “Up to” Claims

  • Claim substantiation and the Lanham Act
  • National Advertising Division (NAD) – recent decisions and trends in NAD determinations
  • The FTC’s and NAD’s new approach to “up to” claims – what kind of substantiation is required?

The Consumer Financial Protection Bureau

  • Oversight over financial institutions
  • Enforcement powers
  • Recent investigations and enforcement action
  • Follow-on litigation after investigations

Email and Text Message Marketing, Telemarketing, Social Media and Online Behavioral Advertising

  • State and federal laws that govern email and text message marketing and telemarketing
  • Responding to customer communications via social media
  • Online behavioral advertising – an update on self-regulatory efforts and pending legislation

E-Sign in Relation to New Technologies and New Devices

  • How financial institutions can comply with the requirements of E-Sign when communicating with consumers via new technologies

Corporate Uses of Social Media

  • The benefits of a corporate social media policy
  • Permissible uses of social media in employee relations
  • Recent rulings from the National Labor Relations Board with regards to employee social media use

Loeb & Loeb LLP is a State Bar of California, MCLE Board of the Supreme Court of Illinois and New York State Continuing Legal Education Board approved MCLE provider. Loeb & Loeb LLP certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of these authorities and is appropriate for experienced attorneys. This activity will be available for up to 4.5 hours of MCLE credit in the area of General (CA and IL) and up to 5.4 hours in the area of Professional Practice (NY).