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32nd Annual PMA Marketing Law Conference

Loeb & Loeb is proud to sponsor the PMA 2010 Marketing Law Conference: I'll Be Watching You, Marketing In a Transparent World, where partners Ken Florin, Jim Taylor and attorney Ieuan Jolly will participate on panels.

From the conference website:

A state of the art conference with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion and advertising laws, regulations and government enforcement policies. Special attention will be devoted to new rules and developments in marketing law here and abroad, including: Social Media–Both Policies and User Generated Content; Negative Options/Advance Consent/Affiliate Marketing and Behavioral Advertising.

Selected Agenda

November 18, 1:15pm - 2:10pm - Behavioral Advertising and Other Key Privacy Issues

A session that defies description except to say we are talking about you. Join us as we work through the practical approach of how to stay within the law when technology lets us know all. Also covering the federal privacy bill, and the key aspects of federal and state privacy laws and regulations.

Panelists:
Jim Taylor, Loeb & Loeb LLP
W. David Hubbard, Verizon
Tammy Brandt, Toyota Motor Sales Inc.
Clarissa Cerda, Lifelock

November 18, 4:30pm - 5:20pm - Social Media-The Whys, Wherefores and How To’s of Creating Social Policies

Everyone’s got to have one. Here's the session to learn how to make it happen.

Panelists:
Ken Florin, Loeb & Loeb LLP
Cheryl Givner, MasterCard
Yvonne Gierczyk-Skasko, ATT Mobility
Luis Hernandez, Unilever
Brenda Pritchard, Gowling Lafleur Henderson LLP

November 19, 2:00pm - 2:45pm - Data Security, Breach, and Migration

Panelists:
Moderator: Ieuan Jolly, Loeb & Loeb LLP
Stephen W. Groom, Osborne Clarke
Michael Spadea, Microsoft Corporation