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But that’s where Loeb & Loeb came in.
First, we had to get up to speed—quickly and in real time—as the legislation was evolving. And at first, it seemed like there were more questions than answers.
Among other things, the CCPA introduced a new concept—the “sale” of data—that required companies to reevaluate uses of data that were often critical to the success of their business. There were also transparency obligations and consumer rights in the CCPA that meant companies had to take a closer look into how they collect, store and leverage data to their business advantage.
How do you value consumer data? How can we continue to offer content or services for “free” in the face of an opt-out? How should we treat our partners? How does the corporation balance the legal requirements versus the public considerations of the general privacy outlook and overall ethos of the company?
We realized that, in a lot of ways, clients would have to build (or sometimes rebuild) their privacy practices from the ground up. Next, with our in-depth knowledge of the data-driven economy, we got to work helping clients figure out how to operationalize coherent privacy and data strategies against a backdrop of what felt like ever-changing requirements and interpretations.