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Mass Stream to Mainstream: The Esports Battle Royale

Over the last decade, esports has exploded from a niche subculture into a $1 billion global industry. A social, economic and cultural phenomenon, esports has amassed an audience of hundreds of millions of players, streamers and fans worldwide.
The numbers are staggering. And the momentum? Seemingly unstoppable.

When it comes to navigating and monetizing this explosive new playing field, Loeb & Loeb is on the front lines. From live events, technology and entertainment to brand management, M&A, venture financing and data privacy, we provide legal and business counsel across nearly every facet of the esports universe. 

Loeb also serves as strategic partner to key figures in esports who are driving the genre’s rapid crossover into the mainstream culture — figures like Tyler “Ninja” Blevins.

Ninja’s career catapulted from his start in his 20s as a video game competitor from the Chicago suburbs to a red-carpet celebrity whose star power rivals that of some of the biggest names in sports and entertainment. 

Loeb has worked to help structure the corporate organization of Ninja’s various businesses and to protect and monetize his increasingly powerful brand. Our corporate and intellectual property lawyers have negotiated lucrative sponsorships, endorsements, licensing and entertainment agreements, helping the esports megastar expand his influence and his empire.
In the past year — as Loeb worked behind the scenes — Ninja became an NFL Thursday Night Football streaming commentator. He partnered with Astralwerks for the release of an electronic dance album on a new record label called “Ninjawerks.” He hosted a New Year’s Eve event in New York’s Times Square, livestreaming video game play with celebrity guests. He appeared in cameos in Hollywood films and on national television shows, including The Ellen DeGeneres Show, Celebrity Family Feud and The Tonight Show Starring Jimmy Fallon. The list goes on.

In addition to athletes and influencers like Ninja, Loeb advises a wide range of esports stakeholders, including investors, brands, funds, developers, publishers, distributors, venues, and gaming and location-based entertainment companies, among others. 

The future is bright for esports. From mass stream to mainstream, we’re thrilled to help set the course for this dynamic industry.