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As technology transformed the traditional recorded music business model, live music emerged as one of the strongest engines of growth in the industry. Music festivals exploded in popularity – becoming vital revenue streams for artists, labels and promoters; platforms for integrated sponsorships among the most sophisticated advertisers; and sought-after cultural experiences for fans across all genres.
The American concert business – once dominated by superstar acts playing giant arenas and stadiums – has been revolutionized by the now-ubiquitous festival format, featuring dozens of established and emerging artists, and a host of business opportunities and legal challenges for participants at all levels.
So how does Loeb & Loeb fit in? We’ve been a part of the live music evolution for decades, helping bring these events and experiences to life.
From supporting entrepreneurial promoters and investors building niche regional festivals from the ground up to working on sophisticated financing deals, artists agreements and commercial arrangements for the giants of the destination festival world, we are entrenched.
The big festivals get bigger every year – amplified by a wave of consolidation within the industry. Acting on behalf of strategic acquirers and sellers, our attorneys have structured and negotiated some of the most significant M&A transactions in the festival space.
With festival crowds ranging from the tens of thousands to the hundreds of thousands, advertisers and marketers are also eager to leverage these tremendous consumer engagement opportunities. We help navigate complex sponsorship, licensing and digital rights issues to make connections between the world’s biggest brands and live music properties across a range of platforms.
There’s no denying that the past decade has been a true golden age for music festivals. As the industry reaches maturity, organizers and promoters will work to differentiate themselves in a competitive market.
At Loeb & Loeb, we’re proud to partner with many of the best in the business as they forge ahead with the next wave of change.