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Development of National Interactive Advertising Technology Platform for Cable Companies

Represented a joint venture consisting of the largest cable companies in the country in developing a national interactive television advertising technology platform.
Represent Canoe Ventures, LLC, a collaborative effort by a number of the largest cable companies to build a national service that can distribute targeted advertising through a joint platform. We provide counsel to Canoe on a variety of issues including regulatory compliance, privacy safeguards, promotional strategies, exploitation and protection of IP assets, and technology agreements in connection with the launch of this dynamic and interactive service.