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Loeb Represents Carrie Underwood in Collaboration with Allegiant Travel Company

Loeb & Loeb represented country superstar Carrie Underwood in her collaboration with commercial airline Allegiant Travel Company to promote the company's Allways Rewards Visa® card and loyalty program. 

According to Allegiant’s press release, the collaboration centers on a series of commercials highlighting Carrie's small-town roots and the significance of staying connected to meaningful people, places and experiences, while also demonstrating how the Allways Rewards Visa® card enables cardholders to "Live their best Nonstop Life®."

Allegiant will officially kick off Carrie’s partnership through a national advertising campaign, with the first national spot airing during Thursday Night Football on Amazon Prime when the Buffalo Bills take on the Tampa Bay Buccaneers October 26, 2023.

The Loeb & Loeb deal team that represented Carrie Underwood was led by Bess Morgan, deputy chair of the firm’s Brand Protection practice, and Entertainment partner Kenneth Kraus.

For more information, please see Allegiant’s press release.