Why It’s Time to Put ‘Notice and Choice’ On Notice

Jessica Lee, chair of Loeb & Loeb’s Privacy, Security & Data Innovations practice, joined the “AdExchanger Talks” podcast to discuss online privacy laws and the difficulty of educating individuals on how companies utilize their personal data.

During the episode, Jessica noted that asking the average consumer to read and fully absorb a cookie notice or privacy policy is unrealistic. “I mean, there are people in this space who are still wrapping their minds around understanding advertiser data flows and how everything works,” Jessica said. 

Although there’s no easy solution, she noted that better consumer education could help. “I think consumers need to be taught in school how the internet works, how websites operate – that should be part of curriculum so consumers can make better choices.”