Loeb & Loeb was part of the Kobe Bryant estate’s legal team in connection with a new, long-term partnership with Nike. In collaboration with Vanessa Bryant, Nike's relationship with the Bryant family will focus on championing a new generation of fans and encouraging youth participation in sport.
The first sneakers to be released under the partnership will be the Kobe 6 Protro “Mambacita Sweet 16” in honor of Gigi Bryant. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.
As part of the new partnership, Vanessa and Nike will work together to establish a youth basketball center in Southern California and Nike and the Bryant family will continue to outfit the NBA and WNBA athletes who carry the legacy of the Mamba Mentality.
Melanie Howard, partner and chair of Loeb’s Intellectual Property Protection and Luxury Brands practices and deputy chair of the Advanced Media and Technology department, was part of the Kobe Bryant estate’s legal team in this matter.
For more information, please see Nike’s announcement.