Loeb & Loeb LLP is proud to present the next webinar in our M.A.T.CH series, titled “Perspectives on Corporate Social Responsibility for In-House Counsel”. This webinar was presented live on January 27, 2022.
About the event:
Please join us for a discussion on corporate social responsibility in advertising and communications with Jessie Grodstein Kennedy, director, corporate counsel at Starbucks. The discussion will be moderated by Nerissa Coyle McGinn, chief diversity partner, Diversity Committee co-chair and partner in Loeb’s Advanced Media & Technology practice.
Today’s society is faced with a myriad of political, social and economic concerns at every twist and turn. From COVID-19 and climate change to nationwide police reforms, humanity has stepped into unprecedented times, including a new era in corporate responsibility. Consumers are persistently calling upon companies to do their social part on environmental, ethical, philanthropic and economic fronts. As a result, brands are turning away from the “traditional” methods of advertising, instead putting their brand message out through civic engagement, political and social statement ads, corporate donations, and commercial co-ventures, among other nontraditional advertising campaigns.
Jessie and Nerissa will discuss the legal and practical challenges and opportunities that brands face in this changed—and charged—landscape.
You will leave this discussion with a better understanding of:
- How some brands are responding to growing consumer demand for corporate responsibility with authentic and engaged messaging and actions.
- Key legal and regulatory issues companies should be aware of, including advertising laws and regulations, laws governing charitable co-ventures and green claims, platform rules and terms of service, and new initiatives to regulate technology-enabled charitable giving.
- How companies and nonprofits can best manage the opportunities, challenges and reputational risks involved in corporate social responsibility campaigns and communications.