Loeb & Loeb LLP is proud to announce that associate, Jessica Lee will be speaking at the BESLA 35th Annual Conference in a panel titled, "New Media Marketing: Balancing the Risks Against The Monetary Rewards and Avoiding The Pitfalls."
The Entertainment and Sports industries have embraced new media marketing from interactive websites, to social media to social applications. This panel will explore how companies are using new media to promote their brands and engage with customers. The panel will address key legal issues that companies engaged in new media marketing faces, including advertising, promotions and privacy issues. The panel will also address critical risk management and litigation strategies that companies should be away of to avoid the pitfalls of new media marketing. Panelist include, Michelle A Cooke, Partner, Manatt, Phelps & Phillips, LLP, Jemar Daniel, Intellectual Property and Litigation Counsel, Viacom and Jessica Lee, Associate, Loeb & Loeb LLP. The Moderator will be Lasherelle Morgan, VP, Business and Legal Affairs, Viacom.
For more information, including how to register, please visit the event website.