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The Advertising Disputes Playbook: Strategies for Navigating Competitive Advertising Disputes in Court and at NAD

8:00 – 8:30 am: Registration and Breakfast
8:30 – 10:00 am: Seminar

At this Loeb & Loeb seminar, partners  Christian Carbone, Tom Jirgal and David Mallen will provide advertisers with an in-depth exploration of the legal playing field for claim substantiation and advertising disputes. They will speak on recent developments and strategies for evaluating advertising, minimizing the risk of challenges to competitive advertising and claims, and maximizing success in bringing or defending against challenges.

Topics will include:

  • Playing Offense:  What to do about competitive advertising that you think is false or unsubstantiated, and best practices for bringing challenges before the NAD or in a Lanham Act case.
  • Playing Defense:  Developing your own claim substantiation evidence and defending against challenges.
  • Issues in Claim Substantiation:  effectively using experts, choosing the right testing, understanding and developing consumer surveys, and substantiating Claims with customer review
  • Minimizing your risk of class action litigation