NAD and CARU Annual Conference 2011

Loeb & Loeb LLP is proud to sponsor theNational Advertising Division (NAD) and Children’s Advertising Review Unit (CARU) Annual Conference 2011, where partner’s Kenneth R. Florin and Thomas P. Jirgal will participate on panels.

From the conference website:

NAD Conference - Expert speakers will explore legal trends and key issues in online behavioral advertising, claim substantiation, the use of surveys, social media, mobile marketing and give an update on advertising litigation and much more. The conference will provide attendees with practical information to enhance their ability to navigate the advertising industry's self-regulatory forum.

CARU Conference - Expert speakers will consider challenging issues presently facing the Children's Advertising Industry, focusing on how technology has changed the way companies market their products to children. The conference will provide attendees with firsthand knowledge of regulatory and self-regulatory initiatives in the areas of social media, food advertising, sweepstakes and promotions, and more.

Selected Agenda

Tuesday, October 4, 2011
3:00PM-4:00 PM - Attorney Advertising, Social Media and Ethics

Practitioners and experts in legal ethics discuss the application of the Rules of Professional Conduct to attorney advertising, particularly in social media, as well as the use of NAD decisions for promotional purposes.

Panelists:
Linda Bean, National Advertising Review Council
Kathryn L. Farrara, NAD
Thomas P. Jirgal, Loeb & Loeb LLP
Ellen C. Yaroshefsky, Jacob Burns Center for Ethics in the Practice of Law, Benjamin N. Cardozo School of Law

Wednesday, October 5, 2011
10:30AM-11:30AM - Running Creative Promotions While Staying Within Legal Parameters

It’s the night before a promotion is set to go live and the creative team asks, “Can we do…? ” Make sure you’re equipped with all the right tools to avoid running afoul of regulatory and legal requirements.

Panelists:
Thomas M. Federico, Turner Entertainment Group, Inc.
Kenneth R. Florin, Loeb & Loeb LLP
Laura Protzmann, Danone North America
Angela Tiffin, CARU