Loeb & Loeb LLP is pleased to announce that Loeb partner Ken Florin is speaking at the upcoming International CTIA Wireless 2011 on the session titled "Marketers Remote Control - The Convergent Strategy."
From the conference website.
The International CTIA WIRELESS® show is the premier wireless event representing a $1 trillion global marketplace that brings together wireless and converged communications, wireless broadband, mobile web.
With next generation networks on the horizon, the proliferation of applications and the adoption of wireless in enterprise and verticals, the wireless and converged communications marketplace is growing exponentially and International CTIA WIRELESS® is growing with it.
Monday, March 21, 2011 - 9:05am - 10:19am - Marketers Remote Control - The Convergent Strategy
Remote controls provide increased ease and convenience in all of our lives. For most modern devices with this kind of control, the remote contains all the function controls while the controlled device itself only has a handful of essential primary controls. Many brands and marketers are beginning to recognize that the mobile device offers functionality for each wireless subscriber to more actively control their environment. The mobile device also allows the brand to be more precise with the consumer, providing more contextually relevant content at the right time and place. This group of marketing veterans explores the versatility and control offered to brands and consumers though the mobile remote.
Ken Florin, Loeb & Loeb LLP
Craig Daitch, Converseon
Edward Fallen, Research In Motion Limited
Lisa LeVasseur, DialPlus
Ashley Swartz, Digitas
Jamie Wells, Microsoft Mobile Advertising Solutions