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31st Annual PMA Marketing Law Conference

Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2009 Annual Marketing Law Conference.

Conference description from the PMA web site:

PMA's Annual Promotion Marketing Law Conference a state of the art event with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies. This year, special attention will be devoted to new rules and developments in marketing law here and abroad including behavioral advertising, celebrities/talent, children’s advertising, direct and affiliate marketing, endorsements & testimonials, focus on FTC, gaming/gambling interface, branded entertainment, green marketing and instant promotions.

Agenda Highlight

  • On Thursday at 11:15 PM - 12:15PM: We Know Where You Shop, Behavioral/Targeted Advertising, featuring Loeb partner Ken Florin 
  • On Thursday at 4:40 PM - 5:25 PM: Union and Talent Issues, featuring Loeb partner Jim Taylor