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PMA Digital Marketing Summit: Digital Marketing Fully Integrated

Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's Digital Marketing Summit, which will feature Loeb partner Ken Florin as a panelist.

From the PMA website:

In one day you learn:

  • How to Integrate Digital
  • Who is Doing it Right
  • What Are They Doing & Why
  • The Metrics to Measure Results

Who Should Attend:

  • Brand Marketers
  • Retailers & E-Tailers
  • Promotion Marketers Involved In Digital Marketing
  • Integrated Marketers
  • Ad Agency Executives
  • Suppliers to the Digital Marketing Industry

Agenda Highlight

2:15 – 3:00 PM - Unprotected in the Safe Harbor? Legal Issues in the Digital World – what you need to know now - Featuring Loeb partner Ken Florin
Top legal experts speak about the explosion of legal risks in user-generated content, social networking and blogging. Learn what you must know about the Digital Millennium Copyright Act; when your immunity under the Communications Decency Act may disappear; the risks of communications with minors on social network sites and other highly volatile issues.