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As NFL Protects Lucrative Super Bowl IP, Some Businesses Retort

By now, everyone knows that brands pay big bucks to air commercials during the Super Bowl. This year, advertisers shelled out roughly $7 million for a 30-second spot, for an estimated total of $650 million, according to estimates by the Sports Business Journal.
A feel-good parade of humor, nostalgia and celebrities accompanied the Feb. 11 event that generated relatively little controversy — unless you count the mixed feelings over pop superstar Taylor Swift cheering on her boyfriend, Kansas City Chiefs tight end Travis Kelce.

In this Chicago Daily Law Bulletin article authored by Douglas Masters, managing partner of Loeb & Loeb’s Chicago office, and Advanced Media & Technology partner Seth Rose, they discuss the NFL’s protection of Super Bowl intellectual property with advertisers paying millions for official airtime.