What’s currently being called the fastest-growing sport in the United States? As of 2022, that honor goes to pickleball. The paddle-based game isn’t new, yet as recently as a few years ago many people had never heard of it. The Professional Pickleball Association (PPA) launched in 2018 and similar organizations, including the Association of Pickleball Professionals (APP), followed.
In this Chicago Daily Law Bulletin article written by Loeb Advanced Media & Technology partners Douglas Masters and Seth Rose, the authors examine the growing popularity of pickleball and the rise of athlete and company investments in expanding teams, brand ambassadorships, merchandise and other sponsorships.