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AI-Enhanced Wimbledon Tournament Offers Richer Content, but Prompts Legal Questions

Wimbledon introduced a chatbot called Fred in 2017 to answer questions and help fans navigate the tennis tournament’s grounds. Attendees were encouraged to “Ask Fred” for help with directions, dining options, and other information to enhance their in-venue experience. With those implementations of artificial intelligence, the world’s oldest tennis tournament moved to the fore of sports events and organizations experimenting with the use of AI to improve the fan experience.

This article discusses the use of AI in sports and the legal questions about the privacy rights of sports stars, the monetization of athletes’ personal information, and the ownership of data. Click here to read the full article on SportTechie's website.