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How Technology is Improving the Fan Experience – and the Legal Challenges for Clubs and Leagues

Sports organizations are leveraging tech innovations to engage fans in new ways to drive the industry forward, connecting and involving sports fans more than ever with their favorite players, teams and leagues. Being a fan was once a fairly passive activity that involved going to games or watching them on television, reading up on players and teams, and buying related merchandise. 

This article discusses changes in sports fandom with the development and use of interactive content, social media platforms and other sports technology. Click here to read the article on LawInSport's website.