NFL Looks to Tackle Slump in Home TV Viewership

Network television ratings for professional football games are falling, and the NFL is concerned. In fact, the league is concerned enough that it’s looking at changes to make broadcasts more fan-friendly — and most notably by focusing on the way commercials air during games.

This article addresses the factors behind the NFL’s declining viewership across television networks and the league’s plans to experiment with advertising in order to keep fans, advertisers and its broadcast partners happy and revive ratings.